Why is SEO Important?
Search Engine Optimisation refers to improving your ranking on the Search Engine Result Page. It's vital to appear on first page when people search for your business.
After all, over 50 percent of all internet traffic is organic. People who do not know about your business will not land on it unless your page appears when they search for a relevant keyword.
Users have more faith in businesses that appear on the first page of Google. Moreover, most people do not go beyond the first page when they search for a product or service. Not appearing on the first page means losing potential customers.
While there are several search engines, Google is miles above the rest thanks to a market share of just over 85 percent. Like most search engines, it uses different algorithms to determine which site to show on the first page and so on.
Google’s algorithm changes all the time so it's good to keep up with it
Our SEO experts will do an in-depth review of your existing website, understand the website structure, current ranking status before developing your SEO roadmap.
Using local search engine optimisation (SEO) is the most effective way for businesses to gain exposure in their local areas. We target specific geographical regions using a combination of search engine optimisation techniques.
When someone in your town searches for a product or service that you offer, your website needs to appear near the top of the results. People are far more likely to trust the businesses that take the top three spots.